Undergraduate News

Public Relations Student Credits BYU for Success in NYC Internship

By Kristine Lewis
Ever since Laura Ashby was admitted into the public relations program at BYU, she knew she wanted to do a summer internship in New York City.
However, she had to work extremely hard to get there. Aside from the extensive interviewing process, she had to appeal to take two of the most difficult [...]



Lost in Translation: International Students Have Added Challenges, Opportunities

By Malori Mitchell

Imagine walking into a classroom on your first day of college. You are surrounded by a new campus, new people and a new area. You have a new apartment, new roommates and new professors. Now, on top of that, imagine walking into class barely understanding the culture or the language.
Being a new student at [...]



Student Diversity

The latest trend in the BYU student population is the growing number of ethnic students   on campus.  Though still few in numbers, the College of Fine Arts and Communications has one of the highest percentages of ethnic students on the BYU campus.
Last year, OIT/SAAS reported that 15% of the students in the Fine Arts and [...]



Ad Council

The work of Brigham Young University advertising students is making a big impact in the media marketplace.
A recent report said a student-created campaign for the Library of Congress received over $30 million in donated media during 2008, representing a very large media buy for the students’ work.
“The advertising campaigns we work on are not just [...]



Bateman

The BYU PRSSA 2009 Bateman Competition team earned an Honorable Mention for their campaign in April.
Brigham Young University’s team included Allison Barker, Kate Evans, Carolyn Haynie, Nicole Miller and Elio Valenzuela.
The Bateman competition is a national case study provided by PRSA.  Named after one of the founders of PRSSA, this competition serves as an opportunity [...]



Broadcast Journalism: a jack-of-all trades

The Federal Communications Commission (FCC) regularly receives complaints about the news media.  Grievances range from criticism of stories’ one-sidedness or inadequacy of coverage, to even the tone of voice or facial expressions of “some journalists while reporting or commenting on the news.”
Students studying broadcast journalism are aware of the incessant criticism of the industry.  It’s [...]



Richter 7 Student of the Year

Communications student Angela Fischer was recently honored with the PR Student of the Year award from local PR and Marketing company Richter7.
Award contenders were asked to create a hypothetical public relations plan for Utah’s very own David Archuleta.  The goal was to uphold Archuleta’s reputation while increasing record sales, appearances and overall likability.
To accomplish the [...]



L’Oreal Brandstorm

In the past few years, BYU communications students have had the incredible opportunity of participating in a world -wide competition involving more than 200 schools in the United States and 6,200 students in 36 countries. The L’Oreal Brandstorm competition has become a platform for BYU communication students to showcase their talents against the best marketing [...]



Journalism: A changing industry

Bloggers and other participants of Internet journalism are creating a world of “journalism without journalists,” said Nicholas Lemann of The New Yorker.  What does this mean for journalists?
All over the country, print journalism students are being educated on the rapidly changing industry.  Is Internet journalism a friend or foe?  Many believe it’s still too soon [...]



BYU Comms students to produce national publication for second year running

By Hilarie Laukat
The outstanding accomplishments of Brigham Young University students are increasingly meriting some well-deserved national recognition, and the Department of Communications is joining in on all the excitement.
As the 2008-2009 Editor-In-Chief of FORUM – national newspaper of the Public Relations Student Society of America (PRSSA) – BYU senior Cindy Badger headed up production of [...]